Privacy

What we collect on this site

maevelabs.com runs one Google tag, which carries Google Analytics 4 and Google Ads. It sets cookies and records the pages you view, how far you scroll, the links you follow out, how you arrived (including which ad, if any), your device and browser, an approximate location from your IP address, and whether a purchase followed.

The only things you type in here are your email, if you ask for the $7 offer, and your ratings on the Rate page. We use your email to send your rating link and code. We save your ratings to show your progress and aggregate them anonymously to track trends. The Rate page carries no Google tag.

When you ask for a link we keep, with your email, how you arrived: the page you landed on and its campaign parameters, the site that referred you, the Google Ads click id, and your Google Analytics client id. We use it to understand which messages reach whom.

Your first rating form also asks your age band and gender. Both are optional. If you answer, we keep them with your ratings and never send them to anyone — Google included.

Why

To see which ads bring people here, what they read, and where they leave — and to make the site better.

Who sees it

Google, as our processor, under its own privacy policy. It explains how it uses information from sites like ours here.

How to opt out

What we don’t do

We don’t sell personal information — your email, ratings, arrival details, age band, and gender included. We don’t use these tools to follow you with ads on other sites.

Buying from us

Orders, payment, shipping, accounts, and rating credits happen on shop.maevelabs.com, which runs on Shopify. That side is covered by the store privacy policy.

Children

Essential™ is not for anyone under 18, and we don’t knowingly collect information from them.

Changes and contact

When this page changes, the date at the top changes with it. For questions, or to have your email, your ratings, and everything kept with them deleted, write to info@maevelabs.com.