Maeve Labs Buy · from $28 a pack
Essential™
The foundational mitochondria coffee
Buy · from $28 a pack
Benefits Mechanisms Evidence Compared
Compared · captured 14 August 2026

38 capsules and four scoops a day. Seriously?

That's what our competitors would have you take for full mitochondria support71, from 23 separate bottles. We disagree. Presenting Essential™: full mitochondria support in a mug.

Bought one bottle at a time → Mushroom coffees, compared →
Dose discipline: Qualia, Rewire, Essential → The NAD+ Triad™: raising it is just the start →

Mitochondria support is five stages — Signal, Build, Fuel, Protect, Clear. Most products sell one; the broadest covers two and part of a third, and leaves the rest to you. This page puts them beside Essential™: which stages each covers, what the five cost together per day, and how many doses sit at a dose a human trial actually used.

Product Stages covered Left to you What it does well
Tru Niagen Build Signal, Fuel, Protect, Clear Multiple human RCTs on nicotinamide riboside
Elysium Build Signal, Fuel, Protect, Clear Published trials, named scientists
Renue by Science Build Signal, Fuel, Protect, Clear The widest NAD+ range and formats; fewer published endpoints
MitoQ partial Protect Signal, Build, Fuel, Clear, and the rest of Protect Mitochondria-targeted delivery, demonstrated in humans
Timeline / Mitopure One step of Clear Signal, Build, Fuel, Protect, and the rest of Clear 25 human trials over 18 years on urolithin A8 — the deepest record in the table
Nootropics Depot Signal Build, Fuel, Protect, Clear Per-batch assays published; erinacine A stated by name on the label4
Qualia Mitochondria+ partial Build, partial Fuel, partial Protect, Clear Signal, and the rest of Build, Fuel, and Protect An in-house research programme; 11 of 33 actives at a studied dose9
Rewire Coffee™ Signal, Build, Fuel Protect, Clear Lion’s mane, NMN and creatine, each at its studied dose.
Essential™ Signal, Build, Fuel, Protect, Clear Nothing — all five stages are covered in full. Every dose published next to its human study; all 23 at or above the studied dose

Bought one bottle at a time

Essential's 23 actives from 23 bottles and tubs71.

The nearest product to each stage, one day at our dose
Signal
ErinaMax, two capsules daily for 5 mg
$1.83
Build
Tru Niagen 300 mg
$1.63
Fuel
MitoQ Pure + Thorne Creatine at our 5 g a day
$2.56
Protect
Ergothioneine 25 mg + apigenin 50 mg, single-ingredient
$1.17
Clear
Timeline / Mitopure softgels
$4.17
Five products, one day of each
$11.36 a day
Qualia Mitochondria+ and Qualia Mind together — 14 capsules a day — $84.50 a week9.
Rewire Coffee™ — $14 a week.
Essential™ — all five stages — $28 a week.
Qualia's two bottles are $179 and $159 for 20 servings each, taken five days a week: four weeks, $84.50 a week. Rewire Coffee™ is $14 a pack of seven when you rate every day. Essential™ is $28 a pack of seven when you rate every day.

Every competitor's row above equals one day at our doses, priced from their own label10. See the price →

Qualia covers one stage of five in full

Qualia Mitochondria+
$44.75 a week9
11 of 33
actives reach a studied dose9. Clear in full, with only partial support for Build, Fuel, and Protect. Nothing for Signal.17
Rewire Coffee™
$14 a week
9 of 9
doses meet or exceed what their human studies used — every dose on Evidence. Signal, Build and Fuel.
Essential™
$28 a week
23 of 23
doses meet or exceed what their human studies used — every dose on Evidence. All five stages.

Not a price comparison — a dose-discipline one: how much of what you buy sits at a dose a human trial used. All three figures count the doses each label publishes, ours from the Evidence page, theirs from their own panel.

Mushroom coffees, compared

Four mushroom coffees name no active. Rewire names five.

Erinacine A. Crosses into the brain and raises NGF, the signal that grows neurons and wires new connections between them. The one lion's mane compound with a human trial behind it1.

Erinacine C. Raises NGF and BDNF. In the lab it induced even more NGF than erinacine A1.

Hericenones C, D and E. The compounds behind lion's mane fruiting body's neurological activity, and entirely missing from every other product42. They raise NGF in the brain's astrocytes. The fruiting body also raises BDNF70.

Per serving, from each label15.

Product Mushroom a serving Mushroom active named on the label Also in the cup
Ryze 2,000 mg, six-mushroom blend, no split none MCT and fibre, amounts not disclosed
MUD\WTR 2,240 mg, four mushrooms on grain none cacao and spice, amounts not disclosed
Four Sigmatic Focus 500 mg lion’s mane and chaga combined none —
Everyday Dose 1,500 mg lion’s mane and chaga combined none 4,000 mg collagen, 150 mg L-theanine
Rewire Coffee 2,000 mg lion’s mane: 1,000 mg of pure liquid-fermented mycelium powder, 1,000 mg concentrated fruiting body extract erinacine A 5 mg1 and erinacine C 2.4 mg; hericenones C, D and E, 10 mg together42 L-theanine 200 mg, creatine 5 g, NMN 1 g, MCT 4.2 g, rhodiola 170 mg, apigenin 50 mg, riboflavin 10 mg

ErinaMax, Real Mycelium™ and Rewire: the same ErinaPrime® mycelium →

NAD+ products, compared

Raising NAD+ is a third of the job.

The NAD+ Triad™: make it, keep it, use it. Per serving, from each label69.

Product Make it Keep it (blocks CD38) Use it (sirtuins) A week
Tru Niagen NR 300 mg — — $11.43
Elysium Basis NR 250 mg — pterostilbene 50 mg $15.17
Renue by Science NAD+ Complete NMN 210 mg, NR 100 mg, trigonelline 170 mg, NAD+ 160 mg — — $9.91
Qualia Mitochondria+ niacin 125 mg apigenin 20 mg resveratrol 10 mg $44.75
Rewire Coffee™ NMN 1,000 mg apigenin 50 mg46 — $14
Essential™ NMN 1,000 mg apigenin 50 mg, luteolin 200 mg46 pterostilbene 250 mg35 $28
Prices and doses captured from public pages 14 August 2026; sources and dated captures in the evidence index.
Corrections: standard@maevelabs.com
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